Family Features is a leading creator and distributor of mat releases, with a reputation for delivering quality placements you can really merchandise, not just a numbers tally.
With our average projects generating 800+ placements, our mat releases can help extend your campaign reach. Beyond the numbers, we also deliver a higher-quality, better placement as well as transparent reporting with no outrageous multipliers.
The term mat release dates back to the 1950s, and was once defined as a camera-ready, typeset black and white article featuring a photo. The term comes from a time when newspapers were physically laid out and formatted. The process is electronic now, but the name remains the same.
Today’s mat release is generally a ready-to-publish, consumer-related article with associated imagery that print editors (both newspapers and magazines) as well as online outlets can use to supplement in-house editor content in their publications.
Product messages and visuals are crafted into an editorially-themed story
Project is promoted and distributed to media outlets across the country
Placements are tracked and reported