For more than 50 years, Feature Impact has worked with brands and their agencies to create and deliver relevant, timely content to consumers through earned and sponsored digital, print and social media channels. Our average project generates more than 950 placements to extend the reach of each client’s campaign via high-quality placements with detailed reporting and tracking.
Our content development team works with brands and agencies to develop and fine-tune branded content, including copy and formatted layouts, to maximize placements and impressions.
Our team distributes and promotes branded content to our network of more than 4,000 digital, print (newspaper and magazine) and social media outlets.
Track your guaranteed placements and engagements in real-time using our industry-leading reporting site.
A Mat Release is a ready-to-publish, lightly branded, consumer-friendly article with associated images that digital publications, newspapers and magazines can use to supplement their in-house content.
Feature Impact’s product suite includes content with formatted layouts, which help secure premium placements in publications nationwide, along with video formats to capture digital attention.
See more Mat Release case studies
Whenever possible, distribute content 1-2 months in advance of your target date to maximize earned media placements.
Find ways to connect your content to timely themes (back-to-school, summer, spring cleaning) or holidays (Mother’s Day, Fourth of July, Christmas).
Be direct and minimize the use of jargon.
Provide photography that looks great in black and white or color and use photos that appeal to a diverse group of people.
Provide information that offers readers a new way to solve a problem, tackle a project, host a gathering, etc.
Enhance your content with eye-catching infographics that help tell the story.
Keep brand and marketing messages light so readers (and editors) feel informed, not sold to.
Generic, passive headlines tend to get lost in the shuffle. Use the headline to tell people how to take action by reading your content.
Provide readers with clear, easy-to-use tips, decorating ideas, recipes or next steps so they can take action.
