Family Features partnered with Mikasa to provide consumers with tips and recipes to help take the stress out of holiday gatherings, resulting in over 24MM impressions across 86% of the country.
Results
- 830 print and online placements
- 100% of stories mentioned Lifetime Brands/Mikasa
- 58% of placements on front-page
- Nearly 40% of placements in 4-Color
- National coverage in 43 states
- Over 24.5MM total impressions
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Coast-to-Coast Coverage
Sample Outlets Include
- St. Paul Pioneer Press - Saint Paul, MN
- The Sun Chronicle - Attleboro, MA
- Star-Herald - Scottsbluff, NE
- Sacramento Bee - Sacramento, CA
- Hickory Living Magazine - Hickory, NC
- The Courier Express - Dubois, PA
- The News-Sentinel - Fort Wayne, IN
- Cordele Dispatch - Cordele, GA
- Citizen Tribune - Morristown, TN
- Seminole Beacon - Seminole, FL
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